Orbelle. is a family-owned company that sells baby and teen furniture looking to
refresh a brand that has been around for more than 30 years.

Challenge: Rebranding a company to feel young and modern to appeal to parent’s of
today’s baby and teens.

Target Audience: Parents of children between the ages of 0-18.

Solution: By using a clean san-serif typeface, I created a fresh but playful wordmark logo that is minimal as a reference to simple typography used to
teach children how to read.

This was a freelance project where there was a rebrand, print collateral, and packaging that was created.

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